People read these RSS feeds with news aggregators-PC or Mac applications very similar to email software. In practice, these RSS-generated news feeds-which include press releases, white papers, new product information, site changes, and the like-arrive in the form of headline hotlinks, which RSS-users click on to pull up complete information about the content update. One of the key reasons RSS continues to grow in popularity is that it can be used to track changes and updates on websites without requiring a user to release an email address.
Avid, for example, offers a sign-up for RSS feeds in its online press center, as does Axon Digital Design. Plus, an increasing numbers of industry equipment suppliers are following suit. All the major networks’ news organizations, including ABC News, CBS News and NBC News offer RSS “feeds” for Web users with RSS readers.
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In practice, this means that in a matter of minutes, you’re now able to tweak your site so that hotlinks to your newly posted news stories or other new Web content can be sent to RSS readers across the Web.Īs you’re probably aware, the popularity of RSS within the TV broadcast industry is growing exponentially.
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Responding to the tremendous buzz over RSS-or Really Simply Syndication-a number of free sites on the Web have sprung up that completely automate the process of syndicating site content across the Web.
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